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Celebrating Diversity: A Journey Through Black-Owned Wines

Tadean Page • Mar 17, 2024

The world of wine is often perceived as exclusive and homogenous, dominated by established names and traditional regions. However, in recent years, a vibrant and exciting movement of Black-owned wineries has emerged, challenging these notions and enriching the industry with diverse perspectives and exceptional wines. This article delves into the history and stories behind some of these pioneering Black-owned wine brands, highlighting their unique contributions and celebrating the growing diversity within the wine landscape.


A Legacy of Resilience: Overcoming Barriers in the Wine Industry


The journey of Black winemakers has been fraught with challenges. Historically, systemic barriers like discriminatory practices in land ownership, access to capital, and marketing opportunities have limited their participation in the industry. Despite these obstacles, Black individuals have always been present in the world of wine, often working behind the scenes in vineyards and cellars, contributing their expertise and passion without receiving due recognition.

 

In recent decades, a wave of change has swept through the wine industry. With increased awareness of diversity and inclusion, Black entrepreneurs have begun establishing their own wineries, creating spaces for their voices and stories to be heard. These passionate individuals are not only producing exceptional wines but also fostering a more inclusive and equitable wine culture.


Pioneering Examples: Trailblazers in the Black-Owned Wine Movement

 

Several Black-owned wineries have emerged as leaders in the industry, inspiring future generations and demonstrating the immense potential of diverse voices in shaping the future of wine. Here are a few noteworthy examples:


Brown Estate: Founded in 1996 by Rodney and Daphne Brown, Brown Estate is one of the first African American-owned wineries in Napa Valley. Their commitment to sustainable viticulture and producing high-quality Cabernet Sauvignon, Chardonnay, and Zinfandel has earned them critical acclaim and established them as a prominent force in the region.

The McBride Sisters: Founded in 2001 by Robin and Andréa McBride, The McBride Sisters is the largest Black-owned wine company in the United States. Their diverse portfolio, featuring wines like Black Girl Magic and SHE CAN, caters to a wider audience and challenges traditional notions of wine consumers.

Sun Goddess Wines: Launched in 2019 by Grammy Award-winning singer Mary J. Blige, Sun Goddess Wines offers a selection of Sauvignon Blanc, Pinot Grigio, and Rosé wines. This collaboration between Blige and acclaimed winemaker Carole Biggio combines celebrity influence with expert winemaking, further expanding the reach of Black-owned brands.

Wade Cellars: Founded in 1995 by Dr. Wilfred (Wil) Wade, Wade Cellars is a Napa Valley winery specializing in handcrafted Cabernet Sauvignon. Dr. Wade's passion for winemaking and commitment to excellence have resulted in critically acclaimed wines that showcase the unique terroir of the Napa Valley.

Michael Lavelle Wines: Launched in 2018 by Terrence "Lavelle" Low, Aaron "Michael" Coad, Brandon Crump, and Devin Kennedy, Michael Lavelle Wines is a young and innovative brand. They source grapes from a small-batch Napa Valley winery to produce their signature Iris Rosé, a blend of Cabernet Sauvignon and Pinot Grigio known for its crispness and refreshing flavors.

These are just a few examples of the many talented Black winemakers and entrepreneurs shaping the industry. Each winery has its own unique story, reflecting the diverse experiences and perspectives within the Black community. From established names like Brown Estate to rising stars like Carlton Winemakers, these brands are collectively demonstrating the excellence and innovation that Black-owned wineries bring to the table.


Supporting Black-Owned Wineries: How You Can Make a Difference

As consumers, we all have the power to support the growth and success of Black-owned wineries. Here are some ways you can make a difference:

  • Seek out Black-owned wines: Look for labels at your local wine shops, restaurants, or online retailers. Many online platforms specialize in showcasing Black-owned brands, making it easier to discover new favorites. If you can, try to purchase directly through them to avoid associated fees that many of these companies have to pay, resulting in less profit.
  • Attend tastings and events: Participate in wine tastings and events hosted by Black-owned wineries or organizations that support them. This is a great way to learn more about these brands, sample their wines, and connect with the individuals behind them We are working on another blog of upcoming festivals and wine events you can check out in 2024!
12 Apr, 2024
As the flowers bloom and the sun shines brighter, it's time to raise a glass and toast to the season! The wine world is buzzing with excitement as 2024 brings forth a plethora of delightful events, promising unforgettable experiences for all wine enthusiasts. Here's a sneak peek at four upcoming festivals that will tantalize your taste buds and spark your curiosity:
By Tadean Page 28 Mar, 2022
As the echoes of Valentine's Day fade into the distance, I find myself immersed in a sea of introspection, pondering the depths of my own journey towards self-love and creation. This year's celebration wasn't marked by grand gestures or extravagant displays of affection (nor did I get that Saint Laurent Sac de Jour large bag), but rather by a profound sense of inner peace and acceptance—a love affair with myself, if you will. In the midst of this journey, I had the privilege of filming the inaugural episode of the Elevation Uncorked podcast, where my friend and I grappled with the question of what freedom truly means. Her response—that freedom is the ability to create—resonated with me on a soul-stirring level. It reignited a flame within me, prompting a deep dive into the essence of creation and its transformative power. I couldn't help but reflect on the monumental acts of creation throughout history—the stirring words of Martin Luther King Jr.'s "I Have a Dream" speech, the boundary-pushing artistry of Beyoncé's visual album "Lemonade," and the quiet bravery of individuals who choose to create hope in the face of despair. What if these visionaries had succumbed to doubt or fear? What if they hadn't dared to create? As I grapple with these questions, I'm reminded of my own journey—a journey marked by the relentless pursuit of validation and external success. Coming from a background where worth is often equated with what you produce, I found myself trapped in a cycle of always chasing the next milestone or achievement. But in the midst of this striving, I stumbled upon a profound realization: true freedom lies not in the pursuit of external validation, but in the act of creation itself. It's about embracing the messy, imperfect process of bringing something new into existence—not for the applause or accolades, but simply because it brings joy and fulfillment. So I challenge you, friend: What are you producing versus what are you creating? Are you allowing fear and self-doubt to hold you back, or are you tapping into the boundless wellspring of creativity within you? In that act of creation lies the essence of our humanity, our freedom, our radical self-love. Here are three ways you can apply the journey from production to creation in your own life: Embrace Imperfection : Allow yourself to let go of the need for perfection and embrace the beauty of imperfection. Remember, it's okay to make mistakes and learn along the way. I am learning that the more grace I allow myself in these cases, I witness that grace showing up in other areas of my life. Follow Your Passions : Pursue activities and projects that ignite your passion and bring you joy, rather than solely focusing on external validation or societal expectations. Your authenticity and enthusiasm will shine through in your creations. You owe it to you to create for creation's sake. I don't care if this is an actual art piece, that book you've been pondering, a podcast, that side venture, etc. The version of yourself on the other side is rooting for you to put one foot in front of the other. Cultivate Self-Compassion : Be kind to yourself throughout the creative process. Practice self-compassion and celebrate your progress, no matter how small. I always remind myself, "You will grow as you go". Remember that creativity is a journey, and each step forward is a triumph worth celebrating. And I'm already cheering for you on the other side, waiting with a glass of wine! This Valentine's Day, I found a love far deeper and more profound than any romantic gesture—a love for myself, for my journey, and for the transformative power of creation. That has led me to this place, developing Plus Wine Co.-- not 100% sure of what to expect, but letting creation lead me deep into the sea of discovery. And in embracing this love, I've discovered a newfound sense of freedom—a freedom to dream, to create, to thrive. Cheers, Tadean
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